Guest article provided by Miller McMillan of millermcmillan.com
Photo by Pexels
Those two words are like badly worn tires. After too much mileage, they have joined the realms of clichés. More importantly, the words have zero traction.
A Certified-Overused-Words website would be a good place for their retirement.
Recently, I wrote a 270-page book to introduce an upscale resort in Utah. The book begged for original photography, European-styled design, and poetic writing.
Let’s talk about my experiences with an upscale audience. They resent being “sold to” with less forgiveness than a more mainstream audience. Special treatment is the only kind they accept. They expect to be served everywhere on cue, or they’re out the door.
Here’s an example of my writing in the book. The Wasatch Mountains reach for
the sky, as high as 9,000 feet. Sculptured cliffs and artistic outcroppings overlook dense, green forests. Wildlife troll hiking trails where many surprises emerge.
Instead of old-style writing allowing well-worn adjectives and superlatives, the writing is original, poetic, and evocative. The words paint pictures for the reader’s mind’s eye. Is there any better place to preview a visit?
A lot of trends just won’t work here. Where is the sales pitch? SEO? What about a call to action? This audience doesn’t want to be oversold with amateurish writing by generative AI that is often transparently bad. And, search words are all too familiar. Originality wins the upscale audience
Visit The Lodge at Blue Sky and create your own descriptions.
